Branding by default.

So there is a shortage of gas here in Nashville. Long lines, high prices, plastic bags over the pumps, and many stations who strait up are out of gas. Some how in the midst of it all Exxon has remained up and running.

So the question is, do I think positive about a brand who was there for me when no one else was, or do I chalk it up to big business politics and assume something shady is going on? Hard to say, right now I'm just happy to not be stuck on the side of the road.

In the music industry they say it's not always about who is best, but who sticks it out the longest. Who is still there when the dust settles. In this case it has been Exxon. Will I continue to go there faithfully like I do with Sunoco up north, and had been doing with bp? Probably not. But my approval rating of them went up, and I'm talking about their brand right now and not Shell, who was one of the first to be out.

j.