The Secret Club
The road.
It's a season of weddings, graduations, and new beginnings. In the last three weeks I've seen three weddings, two engagements, and a graduation. I have been to VA, PA, NY, NH, and the ATL. Finally back in Nashville and hitting life at full speed. Watching your friends search for their first house, or decorating a hotel room for the first night is oddly normal feeling when your in the moment.
One of the weddings I attended was a Mexican wedding, it was one of the most positive culture experiences. Caught in a cacophony of bi-lingual banter I spent the weekend at the brides parents house. The house was never quiet, there was always food, and I finally put that college Spanish to work.
The thing that stuck out was the deep family connection. Every introduction consistently started with question one. "Where you from?" quickly followed with, "Do you have any family there?" No one asked what I did or what the weather was like there. And when I replied with a no, you could almost see the pity in there faces.
I wondered if I was missing something, if I should have a cousin close by or something. I realized it's that innate sense of community humans seem to need, it's why the get in relationships, join fraternities, religious organizations, the pta, etc. Everyone wants to be a part of something bigger than themselves, to "belong".
Of course this is my pop psychologist coming out, but still, who didn't start a "secret club" in the third grade or sell cookies in a green sash or widdle sticks into bird houses.
So as an artist or marketer, thats what you need to target. Make people a part of your "secret club" give them videos or promotional offers that are tailor made for them. send them fan letters or email them for opinions on this falls product line.
get them emotionally invested and they will be fans/ customers for life.
j.
It's a season of weddings, graduations, and new beginnings. In the last three weeks I've seen three weddings, two engagements, and a graduation. I have been to VA, PA, NY, NH, and the ATL. Finally back in Nashville and hitting life at full speed. Watching your friends search for their first house, or decorating a hotel room for the first night is oddly normal feeling when your in the moment.
One of the weddings I attended was a Mexican wedding, it was one of the most positive culture experiences. Caught in a cacophony of bi-lingual banter I spent the weekend at the brides parents house. The house was never quiet, there was always food, and I finally put that college Spanish to work.
The thing that stuck out was the deep family connection. Every introduction consistently started with question one. "Where you from?" quickly followed with, "Do you have any family there?" No one asked what I did or what the weather was like there. And when I replied with a no, you could almost see the pity in there faces.
I wondered if I was missing something, if I should have a cousin close by or something. I realized it's that innate sense of community humans seem to need, it's why the get in relationships, join fraternities, religious organizations, the pta, etc. Everyone wants to be a part of something bigger than themselves, to "belong".
Of course this is my pop psychologist coming out, but still, who didn't start a "secret club" in the third grade or sell cookies in a green sash or widdle sticks into bird houses.
So as an artist or marketer, thats what you need to target. Make people a part of your "secret club" give them videos or promotional offers that are tailor made for them. send them fan letters or email them for opinions on this falls product line.
get them emotionally invested and they will be fans/ customers for life.
j.
posted by j. at
1:56 PM
1 Comments:
I thought this was a very interesting observation. I most definitely belonged to that "secret club" in the third grade. Moreover, it is not just about that feeling of belonging, but also that idea of relation that truly bonds a group together. While in media we can't truly be connected through blood, a common idea, interest or goal could fill that void.
I greatly enjoyed this concept :)
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