Friday, June 06, 2008

The respect cycle...brand protection

Have you ever had an electronic device stop working. Of course. But how about when it does that whole "I didn't work at home but now I'm working at the customer service desk so you like like a moron" thing. Well that's what happened to me, my two year old Verizon phone came up with a "battery required" error, which I have gotten before on an older version of the same phone. Off to the verizon store I went.

The 20 min wait wasn't what bothered me, it was the attitude of the employees, he literally mentioned the fact that he hated his job. I don't care if you hate your job but don't tell me how much you don't want to be there. You are getting paid to be there, you applied there, and you have the option to try something new. So after I tell him what to try with my phone (his blank stare was not helping.)I left in frustration. The best advice he had to offer me was to buy a new phone.

My friend Mike and I then proceeded to the apple store so he could replace his headphones. Bob was right. They helped right away, there were plenty of them to do so. Even under pressure they worked it out. There were people being tutored and educated it was "cool" ,even the music was good.

It's important to remember that as soon as you punch that time card, you become part of a greater good, it's no longer your bad attitude now it's verizon's bad attitude.You want a raise, or a good recommendation? Respect the company. As a business owner it's important that your employees represent your brand as much as your product. Which means you should respect their ideas and input. The respect cycle is key. It's all about protecting your brand.

j.

0 Comments:

Post a Comment

<< Home