Adaptability

I was calling billboard to update our contact info at the office and I noticed the first guy i talked to gave me a, "this is Andy". Pretty normal right? Take a step back this kid works for one of the biggest music mags in the country, and if I didn't know it before I called he wasn't going to tell me when I called.

Taking note of his relaxed approach I said, "Andy hows it going man, is Mark around?" ..."Oh I didn't realize Mark left, whose at Marks' desk these days?"... "Thanks man I'd love to talk to Joel".
I never talked to Mark before, and never really introduced myself to Andy but soon enough I was on the phone with a senior editor.

Maybe they were just cool guys and my social observation was unnecessary, but I doubt it cause earlier that day with a similar publication I was all businessy and introduced myself first. I got rejected faster than quick talking telemarketer with an attitude.

Pay attention to your client and adapt. Don't dumb yourself down but if there a jeans a t-shirt company maybe those $350 cuff lings aren't the best fashion choice. Bands if your managing parts of your own careers this is important too. Think before you speak, listen first,

j.