Why Facebook triumphs over Myspace
Facebook isn't flashy, you can't add backgrounds and profile songs, you don't get a personalized url, it doesn't even let me know which movies and music to be aware of. I LOVE IT!
It's simple, My mom got a myspace and used it for about two weeks, she got a facebook and added apps, sent me gifts, uses it for email and IM, she's even trying to get my dad set up with one. Myspace never did get there IM working I tried it a few times and it was annoying at best. Within hours of the FB IM launch I was making sure people knew about it, it's brilliant, it just works.
The only reason myspace is still around is for bands and that is changing quickly thanks to the I-like app, and actually there is a mysource app to integrate the myspace player into your fb page.It's no suprise that whenever I hang out with 20 somethings facebook comes up in the discussion. "Did you see the pic I tagged of you?" or "I can't belive what she wrote on your wall", Even my mom asks if I've seen so and so's status recently.
People still feel like facebook is there's myspace is too "commercial" it's pop music and FB stil feels like an underground indie record. I can't just go to your page I have to be your friend, you have to accept me. This is the same reason movies are becoming hit's after they get released to netflix and not opening weekend. You can share a dvd pass it around have a bunch of people over and be an evangelist. It's why music like august rush and juno are huge and mega budget summer blockbusters will be forgotten. No one feels connected to Speed racer, but we can relate to 14 year olds who are sarcastic and pregnant. It could be our niece or neighbor.
People are generally tired of overdone, they are tired of being pitched too and seen as a market, they want something to be connected with a club that feels exclusive, make them an evangelist for your music. Don't worry about how many plays you have on Myspace, make sure you have a killer website and a mile long email list. Get your FB artists page up and invite them to join the club. Don't worry about national airplay get on the local station that is going to vouch for you as a credible indie artist.
Myspace was the bridge but FB is the on ramp to a new way of fan based media. And I think there are some lessons to be learned from the social networking giants.
It's simple, My mom got a myspace and used it for about two weeks, she got a facebook and added apps, sent me gifts, uses it for email and IM, she's even trying to get my dad set up with one. Myspace never did get there IM working I tried it a few times and it was annoying at best. Within hours of the FB IM launch I was making sure people knew about it, it's brilliant, it just works.
The only reason myspace is still around is for bands and that is changing quickly thanks to the I-like app, and actually there is a mysource app to integrate the myspace player into your fb page.It's no suprise that whenever I hang out with 20 somethings facebook comes up in the discussion. "Did you see the pic I tagged of you?" or "I can't belive what she wrote on your wall", Even my mom asks if I've seen so and so's status recently.
People still feel like facebook is there's myspace is too "commercial" it's pop music and FB stil feels like an underground indie record. I can't just go to your page I have to be your friend, you have to accept me. This is the same reason movies are becoming hit's after they get released to netflix and not opening weekend. You can share a dvd pass it around have a bunch of people over and be an evangelist. It's why music like august rush and juno are huge and mega budget summer blockbusters will be forgotten. No one feels connected to Speed racer, but we can relate to 14 year olds who are sarcastic and pregnant. It could be our niece or neighbor.
People are generally tired of overdone, they are tired of being pitched too and seen as a market, they want something to be connected with a club that feels exclusive, make them an evangelist for your music. Don't worry about how many plays you have on Myspace, make sure you have a killer website and a mile long email list. Get your FB artists page up and invite them to join the club. Don't worry about national airplay get on the local station that is going to vouch for you as a credible indie artist.
Myspace was the bridge but FB is the on ramp to a new way of fan based media. And I think there are some lessons to be learned from the social networking giants.
posted by j. at
1:22 AM
2 Comments:
Yeah! Your back, Ilove it. You are so right, on FB I now have Friends, on My Space I search the music...no friends, except you & Tom...ttyl mom
what about imeem?
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