Tuesday, March 11, 2008

Trust

Remember those trust falls they used to make you do in gym class. The ones where you stand on the bleachers or a chair and lean back hoping your friends/ class mates will catch you? Shouldn't those be called trusts holds? I mean if you "fall" then the exercise is void. Right? "Trust Holds"

This is the problem with the major labels and the pop radio stations. They're not holding anyone's trust. They make me believe they have my best interest in mind, bringing songs that must be heard and that "we're" requesting. But it's usually a scam.

That's why whenever a big artist comes to town, they get more play two weeks before the show. The radio station has vested interest in the show, and the label has interest in the station, but no one really has an interest in me, the listener. Even the indy stations will "uncover" a newer act like Ingrid Michaelson or Sarah Bareilles and then play them to death. Stealing that feeling like I uncovered them and have to tell all my friends.

Don't take that from me. It is the best part about new music. Being the first one to tell every one about the great new song or band. This is why people love you tube and even myspace (for a bit longer any way). They "find" the videos or bands the tell their friends. They maintain a piece of ownership in the whole thing. The stations can only offer me one or two hours of request time a day and I can only request the songs on their limited list. There's no ownership there.

If the stations and labels want to survive they should stop watching their own backs and start getting buddy buddy with me (and you). I know there are lots of people who do what the main stream tells them to but even those people are getting sick of being the least common denominator. That's why every popular song has a remix it's an attempt to reclaim a piece of the stolen ownership in the artist. To retain a piece of the listener credibility. To build trust. Even if it is with the club dj.

j.

0 Comments:

Post a Comment

<< Home