PWN or be PWNED (look it up on wikipedia)
I was checking my youtube wigit this morning and the most viewed vid was how to "PWN" your I phone. I'm not condoning such activity, I'm not even sure I fully understand what exactly it means. It's like hacking from what I understand. But it got me thinking, apples concept is one I have been encouraging the artists I work with to adopt for a while. ...Leave the audience wanting more.
When you play a show, as a new artists it's better to play four songs than fourteen. If you nail those four the audience will want more. They'll hit up your myspace and go to your next show. (There should be a next show even if it's an open mic)
This principle can apply with releasing music as well. A single is hard to pawn off on a concert goer it doesn't feel like enough. But an e.p. can wet the appetite and create a desire for more. Whereas, a full length album the first time around can over expose a fan and have them be done with you before you pick up enough steam to continue. But music makers BEWARE! Many a independent artists have bleeding feet due to the GSW left by waiting too long to release a follow up ep.
So apple releases an i-phone with a small hard drive, people love it and can't wait for a bigger better one. If apple gave out the 80 gig the first go around it might have been to expensive and they would have no way to keep their product on the market for a long period. You may crack, hack, and update but you'll probably trade that i-phone in in a couple years for something with a bigger hard drive, larger screen, or thinner case. And so technology shows it's ability to "pwn" us, while music continues to loose money.
j.
When you play a show, as a new artists it's better to play four songs than fourteen. If you nail those four the audience will want more. They'll hit up your myspace and go to your next show. (There should be a next show even if it's an open mic)
This principle can apply with releasing music as well. A single is hard to pawn off on a concert goer it doesn't feel like enough. But an e.p. can wet the appetite and create a desire for more. Whereas, a full length album the first time around can over expose a fan and have them be done with you before you pick up enough steam to continue. But music makers BEWARE! Many a independent artists have bleeding feet due to the GSW left by waiting too long to release a follow up ep.
So apple releases an i-phone with a small hard drive, people love it and can't wait for a bigger better one. If apple gave out the 80 gig the first go around it might have been to expensive and they would have no way to keep their product on the market for a long period. You may crack, hack, and update but you'll probably trade that i-phone in in a couple years for something with a bigger hard drive, larger screen, or thinner case. And so technology shows it's ability to "pwn" us, while music continues to loose money.
j.
posted by j. at
6:43 PM
1 Comments:
You're quite the poster these days.
Maybe we can be quite the talkers some day too.
Miss you!
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