Once
MTV is dead, and even it's auxiliary stations struggle to stay with a video only format. Radio is corrupt (for the most part)and the labels have forgotten about the listener. So where can music turn?
I'm not going to say the "indy musical" is the next wave in music promotion but I will say that audiences want to connect with music and the ONCE sound track is on the top of the i-tunes album charts. I've watched the movie now with three sets of friends in three parts of the country and every time at least two or three people buy the soundtrack within a couple days.
There's an emotional attachment to these songs. The Garden State Soundtrack had a similar reaction. Four of the top 10 albums on IT are soundtracks. And some of these movies were made with budgets under a hundred thousand. (less than many mainstream music videos).
If another writer/director decides to make another one of these films I might watch it. I'm on the fence as to whether this "neo-musical" is the next generation of cinema or just a thing that happens once.
j.
I'm not going to say the "indy musical" is the next wave in music promotion but I will say that audiences want to connect with music and the ONCE sound track is on the top of the i-tunes album charts. I've watched the movie now with three sets of friends in three parts of the country and every time at least two or three people buy the soundtrack within a couple days.
There's an emotional attachment to these songs. The Garden State Soundtrack had a similar reaction. Four of the top 10 albums on IT are soundtracks. And some of these movies were made with budgets under a hundred thousand. (less than many mainstream music videos).
If another writer/director decides to make another one of these films I might watch it. I'm on the fence as to whether this "neo-musical" is the next generation of cinema or just a thing that happens once.
j.

1 Comments:
there will be one "Once" in a year. in a lot of ways, if they are good (aka the music or the plot) musical movies (M&Ms) specifically and artsy movies (A&Ms) in general are in the genre of film that have the most potential to make hits because they appeal to that part of us that is enthralled by music. we think music is kool. i'd watch a musical movie any day.
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